Created in 1970, Urban Outfitters has fast become the place for young urbanites to find edgy, directional fashion influenced by catwalk trends and street style aesthetics. It is an innovative specialty retail company which offers a variety of lifestyle merchandise to highly defined customer niches. Their goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy.
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