The American sports brand joins the DJ and international producer Zedd to create the SH / FT Collection line of Columbia Sportswear x Zedd with the aim of creating the perfect sneakers for any type of terrain.
More and more young people, immersed in the busy life of the city, feel the need to escape to nature to disconnect from the hustle and bustle of big cities and breathe a good breath of fresh air.
This trend among the younger generation is what has inspired Columbia to create the new footwear line SH / FT Collection of Columbia Sportswear x Zedd , with this union have managed to create a shoe that provide the perfect balance between comfort and style.
Columbia Sportswear already accumulates a long journey creating clothing for lovers of mountain activities. Thanks to that, it has positioned itself as one of the leading brands worldwide thanks to its innovative designs and technologies that bring the world outwear to all types of audiences.
The life of a DJ like Zedd requires a lot of movement between the long days of recordings in the studio and the performances on stages all over the world, we must also comment that the international DJ and producer admits to being a fan of sneakers.
It is for all this that upon receiving the proposal to be the image of this new line, he felt very identified with the idea and joined Columbia Sportswear to launch the new SH / FT footwear line from Columbia Sportswear x Zedd.
As a result of this collaboration, footwear has been created that brings together the greatest performance and functionality for outdoor activities but at the same time defends a modern and current style for urban life.
The new models of the collaboration of Columbia Sportswear x Zedd also offer a wide variety of colors so that each type of person can adapt the shoes to their personal style.
Its dual-cushioned sole offers high resistance so that they can be used for a longer time and its off-road traction will allow you to wear them on any type of terrain.
In addition, thanks to Columbia Sportswear's Outdry technology , the Columbia Sportswear x Zedd's new SH / FH line sneakers are fully breathable and waterproof . This set of features make these sneakers, an interesting option to be able to carry out multiple activities without changing shoes.
Text & Image : Neo2 / Post on 25 September, 2019
