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- 2015 CAMPAIGN -
UGG TAPS JACK GUINNESs

DJ and model Jack Guinness joins UGG for its winter 2015 campaign. The last in its series of This is UGG advertisements, Guiness is captured in the snow as he models the label’s essential snow boots. Starring in an accompanying video, Jack puts the shoes to the test as he endures an arctic chill for the ultimate winter getaway.



"The UGG brand has demonstrated steady success in expanding its offering and developing strong product throughout the year including recent transitional footwear, as well as high fashion styles that incorporate high-tech weather features," said Connie Rishwain, President of UGG. "We've called upon Chrissy Teigen and Jack Guinness to serve as our brand ambassadors for our Winter 2015 'This Is UGG.' campaign to bring attention to our compelling weather designs that transcend what traditional weather products look like. These are beautiful, yet highly functional products that also deliver the luxury and comfort that the UGG brand is known for."

 

Text by : Joe Chng / Materials : OFFICIAL YOUTUBE CHANNEL / Post on 30 December, 2014




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